by Ryan Tucker
It is a well-established principle of trademark law that a generic identifier of goods or services cannot obtain trademark significance, registration and protection. But what if you use a generic…
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by Eran Soroker & Robert Dorneanu
We’ve all been there. You’ve designed the ultimate motorcycle exhaust system, you’ve developed a name for yourself in the motorcycle business and everyone knows you offer premium, advanced technology, and…
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by Robert Dorneanu
Zoom is definitely the buzz word of the moment. The use of the app has grown exponentially since the beginning of the COVID-19 crisis and the company’s stock has gone…
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by Hila Cherny
What do you think of when you hear the word “CORONA”? Do you think of the famous Mexican beer with a slice of lime? Or do you think of the…
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by Eran Soroker & Nour Abo Foul
From a branding perspective, choosing a domain name is a simple task. If it is memorable, easily spelt and suggests the nature of your business, you’ve got yourself a winner.…
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