Urbanica vs. \u016brbanika (with a "K")<\/p>\n
Background<\/strong>: Our client, Urbanica is an Israeli success story with huge fashion and design stores in the most prominent malls across the country, boasting a net worth of approximately 200 million NIS (approximately 54 million US$) in 2016.<\/p>\n As the owner of several registered trademarks under the name of \u201cUrbanica\u201d both in Israel and abroad, it came as a surprise when The Israeli Trademark Registrar informed us of a competing trademark application for "\u016brbanika ". That\u2019s right \u2013 identical to the Urbanica registered trademark but with a \u201cK\u201d.\u00a0 They also claimed precedence as they had been using the name \u201c\u016brbanika\u201d (with a K) prior to Urbanica\u2019s registration.<\/p>\n The Trademark Registrar initiated interference proceedings between the applications.<\/p>\n Eran Soroker and Robert Dorneanu from our litigation team, researched further to discover that "\u016brbanika" was a one-shop design and furniture store located in the city of Netanya. Initial negotiations between the parties were not successful and resulted in a full scale legal battle: "\u016brbanika" with a k filed motions to cancel the registered urbanica trademarks in Israel; On behalf of Urbanica, our litigation team, filed a lawsuit against "\u016brbanika" with a k, in the sum of NIS 1,000,000 with the Central District Court.<\/p>\n After intense mediation the parties reached a satisfactory settlement which brought an end to all the legal proceedings between the parties.<\/p>\n As part of the settlement, \u201c\u016brbanika\u201d with a k changed its name and is now operating under a different name \u2013 \u201c\u016bbject\u201d.<\/p>\n Our litigation team did not \u201cubject\u201d <\/em>to that\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" Urbanica vs. \u016brbanika (with a "K") Background: Our client, Urbanica is an Israeli success story with huge fashion and design stores in the most prominent malls across the country, boasting a net worth of approximately 200 million NIS (approximately 54 million US$) in 2016. As the owner of several registered trademarks under the name of […]<\/p>\n","protected":false},"author":1,"featured_media":2309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/posts\/2308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":2,"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"predecessor-version":[{"id":2312,"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/posts\/2308\/revisions\/2312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanlaw.legal\/he\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}